by Tom Cheredar, Venture Beat
Federal Trade Commission Chairman Jon Leibowitz said he’s hopeful that the majority of big companies online will begin offering a “Do Not Track” option to consumers before the end of 2012. Leibowitz, who spoke about consumer privacy at the D10 conference today, said the FTC has made great strides in getting companies on board with the idea that giving consumers more control over their data will translate to dollar signs in the long-term. “I’m hopeful that by the end of the year… the majority of companies will be implementing self-regulatory options that allow customers to control their data,” Leibowitz said, adding that this is possible thanks to modern web browsers like Firefox building in the “Do Not Track” features into their applications. Some companies like Twitter have already decided to take advantage of the Do Not Track option.
http://venturebeat.com/2012/05/31/ftc-do-not-track/
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