by Will Knight, Technology Review
The popularity of Siri shows that a digital assistant needs more than just intelligence to succeed; it also needs tact, charm, and surprisingly, wit. Errors cause frustration and annoyance with any computer interface. The risk is amplified dramatically with one that poses as a conversational personal assistant, a fact that has undone some socially stunted virtual assistants in the past. So for Siri, being likable and occasionally kooky may be just as important as dazzling with feats of machine intelligence.
http://www.technologyreview.com/communications/40233/?p1=featured
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