By Chris Preimesberger, eWeek
Michael Dell famously started PCs Unlimited, which eventually became Dell Computer Co., in his University of Texas dorm room in 1984. Within eight years, with his design-it-yourself desktop PCs, Dell liberated personal computing in its own image, providing a cost-effective alternative to IBM PCs and Apple Macintoshes. Soon thereafter, Dell started offering portable PCs (laptops) and x86-type rack servers for data centers. Later, it began reselling and servicing EMC’s lower-end storage arrays to midsize businesses. Then, about nine years ago, Dell realized that computer hardware was being commoditized, wasn’t going to be the long-term answer for his company and it had to move into other markets. Dell had to morph fast because others were already on their way to the same destination: software and services.
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