by the BBC
Free mobile apps which use third-party services to display advertising consume considerably more battery life, a new study suggests. Researchers used a special tool to monitor energy use by several apps on Android and Windows Mobile handsets. Findings suggested that in one case 75% of an app’s energy consumption was spent on powering advertisements. Report author Abhinav Pathak said app makers must take energy optimisation more seriously. Free applications typically have built-in advertisements so developers can make money without having to charge for the initial app download.
http://www.bbc.co.uk/news/technology-17431109
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