by Catherine Armitage, the Age
Their titles will be as wacky to us as ”software developer” must once have been to a baby boomer. Try making sense of a ”virtchandise manager”, an ”outcome aggregator”, a ”data evangelist” or even a ”sensemaking analyst”, for starters. A quick scan of the online recruitment sites confirms the future is already here. New jobs are spawning faster than we have language to describe them. Firms are looking for ”cloud transformation officers” to shift their data storage off site into the cyberspace ”cloud”. Standard job titles are getting so complex – at least three words is de rigueur – that the personal brand-focused Facebook generation is abandoning convention for something more catchy.
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