Techno-News Blog

July 9, 2018

The single biggest mistake universities make when going online

Filed under: Uncategorized — admin @ 12:20 am

Why a one-size-fits-all approach doesn’t work.  Every day, we speak to university faculty and administrators who are looking to create an online course or degree program to increase enrollment, expand their revenue base, or reposition their brand. Those conversations usually begin with the same question: “How do we put this course/program online?”  At this point, I look for a diplomatic way to explain that’s not the right question to be asking. The real question is based on a shift in thinking about online learning. You are not simply putting a course online; you are creating an online product. It’s an important distinction. Your product—the program, course, certificate, or degree—has to be unique and very specific to what your market of current and prospective students want. The question that should be asked is: “How do we create a world-class learning experience that’s tailored to our students?” 

Share on Facebook

No Comments

No comments yet.

RSS feed for comments on this post. TrackBack URL

Sorry, the comment form is closed at this time.

Powered by WordPress