Techno-News Blog

November 27, 2011

Undercover Researchers Expose Chinese Internet Water Army

Filed under: Uncategorized — admin @ 12:15 am

 

by kfc, Technology Review

In China, paid posters are known as the Internet Water Army because they are ready and willing to ‘flood’ the internet for whoever is willing to pay. The flood can consist of comments, gossip and information (or disinformation) and there seems to be plenty of demand for this army’s services. This is an insidious tide. Positive recommendations can make a huge difference to a product’s sales but can equally drive a competitor out of the market. When companies spend millions launching new goods and services, it’s easy to understand why they might want to use every tool at their disposal to achieve success. The loser in all this is the consumer who is conned into making a purchase decision based on false premises. And for the moment, consumers have little legal redress or even ways to spot the practice.

http://www.technologyreview.com/blog/arxiv/27357/?p1=blogs

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