By Will Knight, Technology Review
Silicon Valley darling Dropbox is launching several efforts to grow its business—a deceptively simple cloud storage service—beyond early adopters and techies. It’s doing so in the face of increasing competition from giants such as Apple, Amazon, Google, and Microsoft. Dropbox’s position is both enviable and daunting. The company has seen its user base rocket from 25 million to 45 million since April, and it recently secured $250 million in funding from several venture capital funds, giving the company an estimated value of $4 billion.
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