By: Darryl K. Taft, eWeek
IBM predicts that during this year’s hot November holiday season, an unprecedented 15 percent of people in the United States logging onto a retailer’s Website are expected to do so through a mobile device. IBM came to this conclusion based on cloud analytics findings from the company’s cache of analytics solutions. Indeed, based on data from the IBM Coremetrics Benchmark, all online holiday shopping in November is also expected to grow as much as 15 percent versus November 2010, with the growing influence of mobile devices such as iPads and Android phones being among the key factors.
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