By Tom Simonite, Technology Review
A new iPad app from Yahoo can recognize any TV show by listening to the audio, and automatically serve up related Web content, such as news stories related to a news broadcast or play-by-play stats for a ballgame. The app, called IntoNow, is a refreshed and improved version of technology that Yahoo acquired by buying a startup with the same name. When the company was swallowed by Yahoo in May, it was only able to share information over Facebook and Twitter about what show a user was watching. By using Yahoo technology that can recognize the meaning of text, the IntoNow version released today is much more capable, says Adam Cahan, who founded IntoNow and is now a Yahoo executive.
http://www.technologyreview.com/web/39047/?p1=A3
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