Techno-News Blog

October 30, 2011

iPad, Social Networking Driving Tablet Adoption: Pew

Filed under: Uncategorized — admin @ 12:25 am

By: Nathan Eddy, eWeek

Eighteen months after the introduction of the Apple iPad, 11 percent of U.S. adults now own a tablet computer of some kind, according to a study conducted by the Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group. The study found that the vast majority of tablet owners—fully 77 percent—use their tablet every day, spending an average of about 90 minutes on them. Sending and receiving email (54 percent email daily on their tablet) was a popular reason for owning a tablet device, along with social networking (39 percent), gaming (30 percent), reading books (17 percent), or watching movies and videos (13 percent). Outside of consuming news, the only activity people said they were more likely to do on their tablet computer daily is browse the Web generally (67 percent).

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