by Rebecca Blanchette, Carnegie Com
As higher ed institutions assess their website’s accessibility, images are a big factor for both ADA compliance and SEO. When it comes to ADA compliance on your website, images are a huge factor that must be addressed to ensure accessibility. Not only that, but making your images accessible can also make them more visible in search engines. In some ways, SEO and ADA compliance for your website actually go hand-in-hand. When a screen reader hits an image on a web page, it reads aloud that image’s alt tag or text. If you’re familiar with SEO at all, think of this as the meta description for your image. If your image does not have alt text, then the screen reader will pass it by, meaning that your site is not accessible to all users.
https://www.carnegiecomm.com/blog/are-your-college-or-universitys-website-images-ada-compliant/
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