Techno-News Blog

October 24, 2011

HP and Condé Nast team up in a curious throwback–digitally distributing content to your printer.

Filed under: Uncategorized — admin @ 12:21 am

by David Zax, Technology Review

Sometimes, in order to take a step forward, you need to take a step back. That sounds really deep, even though it may be completely nonsensical. At any rate, it’s the koan-like thinking behind a new partnership between HP and Condé Nast, the magazine publisher behind titles like Allure, Details, Gold Digest, and Wired, among others. Even as Condé has soldiered on bravely into the digital world, putting out some seriously pretty iPad apps, they’ve entered into a partnership with HP that relies on that decidedly old-school medium: the dead tree. The unlikely twosome is piloting a program in which consumers receive Condé content digitally, only–wait for the twist–via their web-connected printer. This turns all the conventional logic on its head. Digital distribution supposedly has freed us from the shackles of print and paper, right? Wrong.

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