by Autumn A. Arnett, Education Dive
A recent analysis from Digital Media Solutions offers insight into where students are the most interested in higher education by tracking inquiries and student acquisition activities of institutions, finding that online program inquiry growth has increased tremendously. Online education volume was 34.9% higher in Q3 2017 than campus-based volume, the report said, compared with 8% higher in Q3 2016. Geographic volume data is largely consistent with population trends; the nine most populous states (California, Texas, Florida, New York, Illinois, Pennsylvania, Ohio, Georgia, North Carolina) are also the top-nine states for higher ed inquiries and acquisitions in the DMS analysis. Arizona, which lands at tenth in higher education inquiries, leapfrogged over four states with higher population levels. Health professions and programs; business management, marketing and related services; and education claimed the top three spots for most-searched potential programs. Liberal arts and sciences/general studies and humanities programs were the ninth-most searched programs.
https://www.educationdive.com/news/new-analysis-offers-insight-into-what-prospective-students-want/
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