By eWEEK
Reacting to customer demands and complaints is the standard operating procedure in most companies. Increasingly, businesses want to be pro-active instead of reactive – taking actions that increase or improve the business without needing an event to trigger a response. To make this change, smart businesses are turning to predictive and real-time analytics, which help figure, given a set of circumstances, what is going to happen next. This video looks at one example, where a regional food chain was able to increase its average order total while simultaneously upping the frequency of orders per customer by using real-time analytics.
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