By Don Reisinger, eWeek
Rumors are swirling that Apple will launch its next iPhone, the iPhone 5, in September or October. So far, however, Apple hasn’t said when it will actually release the iPhone 5, making some wonder if the company will actually follow through with all the rumors and release the smartphone this fall or try to offer it up at another time. At this point, given the market factors that would determine such a decision, it would be best for Apple not to release the iPhone 5 this year. Sure, it would disappoint consumers, but at the end of the day, Apple needs to do what’s best for its business and its shareholders. And not releasing the iPhone 5 this year would undoubtedly play into the favor of those stakeholders. Unlike many other companies in the marketplace, Apple has the luxury of being able to release its devices at any time it chooses and not worrying about the fallout of those decisions. If Apple releases the iPhone 5 in the fall, it will succeed. If the company decides to wait until next year, the device will still sell well.
Share on Facebook