By Dave Lee, BBC
Web users have grown familiar with the internet’s many top-level domains (TLDs) – such as the geographic .uk and .ru, and the generic .com and .net. The latter category in particular has grown rapidly with the addition of extra variants including .biz and .net, as well as the soon to launch .xxx – intended as the must-have suffix for any sex industry website. Some industry watchers argue that domain names have less importance in today’s world of social-network sharing. Others believe that a good URL means as much to a website as a prestigious street address does to a top department store – it is a sign of status, power and success.
http://news.bbc.co.uk/2/hi/programmes/click_online/9521983.stm
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