Techno-News Blog

October 30, 2017

Institutions embracing social media’s potential

Filed under: Uncategorized — admin @ 12:26 am

by Autumn A. Arnett, Education Dive

Communications and outreach offices are beginning to see the value of “paying to play” in the digital landscape, a recent analysis by University Business says.┬áMany offices have been embracing paid search optimization for awhile, but now officials are realizing there’s value in paying for social media ads as well; a recent survey found 47% of high school seniors, 55% of juniors and 61% of sophomores and 33% of parents of high schoolers clicked on a search, display or social media ad for a college.┬áThe best investment, the article says, is to re-target those who have already self-identified as prospective students, since they are most likely to click the ads.

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