by Clint Boulton, eWeek
Google’s Page Speed Service works like a Web hosting service, fetching content from publishers’ servers, tweaking the pages and serving the content from its own servers. Google July 28 moved to extend its sphere of influence by offering Websites the opportunity to accelerate the loading of their Web pages by 25 percent to 60 percent. Web page loading speed is a huge deal for publishers because their visitors won’t stick around if a Website stutters while rendering content. However, some industry watchers believe this new Page Speed Service is geared to give Google more control over Websites. Here’s how Page Speed Service works. Publishers will sign in and point their Website’s DNS (domain name system) entry to Google. Page Speed Service pulls content from publishers’ servers, rewrites the pages to make them faster and serves them to users via Google’s servers.
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