By Jane Wakefield, BBC
A new generation of viewers is watching what has been dubbed social TV – a synthesis between TV and social networking. A recent study from marketing agency Digital Clarity found that 80% of under-25s used a second screen to communicate with friends while watching TV and 72% used Twitter, Facebook or a mobile app to comment on shows. Currently it is little more sophisticated than watching TV with one eye on Twitter or Facebook, but that is beginning to change as TV executives start to experiment with greater social networking integration.
http://www.bbc.co.uk/news/technology-12809388
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