by Edward Moyer, CNet news.com
This week, New Yorkers are enjoying even more than their usual outsized share of art, with something in the neighborhood of 10 different fine-art marketplaces happening simultaneously in the city. And artsy YouTube rival Vimeo is taking advantage of the situation to burnish its brand, promote some of the artists who use its site, and spice up people’s elevator rides. In concert with the art- and tech-minded PR firm Culture Shock Marketing, Vimeo is serving up “Projection,” a program of short films–including some dazzling digital animations–as part of Volta N.Y. The international art fair for collectors and the casually curious began midweek and runs through the weekend, with attendees treated to the Vimeo-CSM film fest as they ride to the event on shuttle buses and climb to the realm of high art by way of the elevators at the Volta venue.
http://news.cnet.com/8301-1023_3-20039534-93.html?part=rss&subj=news&tag=2547-1_3-0-20
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