By Dave Lee, BBC
In Tokyo, an advertisement designed by NEC can work out your gender and make a guess at your age before serving an advert designed specifically for your demographic. Cisco is working on technology that takes your image in store and lets you browse a store by virtually “trying on” clothes. Many brands such as Levi’s are experimenting with ‘Facebook Connect’ – inviting customers to share personal information in return for a personalised shopping experience. QR-Codes have become a popular system to enable people with smart phones to scan a part of a poster and receive extras – such as a voucher -immediately to their mobile. “It will be more advanced than the director ever imagined. Instead of just recognising consumers by name, technology such as gladvertising will allow brands to offer interactive experiences.”
http://www.bbc.co.uk/news/technology-12582477
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