by the BBC
How companies talk about themselves on Twitter feeds or Facebook profiles is to be policed like adverts. From 1 March, the Advertising Standards Authority (ASA) gets powers to police the claims companies make on websites and social networks. The rules cover statements on sites that can be interpreted as marketing, even if they are not in an advert. Until now, the ASA has only been able to oversee paid-for ads online.
http://www.bbc.co.uk/news/technology-12597934
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