By: Brian Prince, eWeek
During the past month, a number of bloggers and others have criticized Google for returning poor search results. At issue is what is known as Web spam, which Google defines as junk search results that pop up when Websites cheat their way to the top of search results with via search engine optimization techniques. “A decade ago, the spam situation was so bad that search engines would regularly return off-topic webspam for many different searches,” blogged Matt Cutts, Principal Engineer at Google. “For the most part, Google has successfully beaten back that type of “pure webspam” – even while some spammers resort to sneakier or even illegal tactics such as hacking websites.”
http://www.eweek.com/c/a/Security/Google-Answers-Search-Result-Quality-Complaints-823846/?kc=rss
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