Techno-News Blog

January 31, 2011

Connecting with Social Media: The New Small understands social technology

Filed under: Uncategorized — admin @ 12:26 am

By Eva Abreu, My Central NJ

In his new book, “The New Small” (Motion Publishing, $19.95,, author Phil Simon discusses how a new breed of small businesses has adopted the use of emerging technologies, such as social media and social networking, as a way of doing business today. Simon, an independent technology consultant based in Caldwell, explained how social technology falls under the category of what he calls “the Five Enablers” or emerging technology platforms used by “New Small” companies. Other platforms include cloud computing, software as a service (SaaS), free and open source software (FOSS), and mobility. Simon pointed out that not all small businesses qualify as a New Small business.

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