Techno-News Blog

January 29, 2011

Free online tools a boon to start-ups

Filed under: Uncategorized — admin @ 12:20 am

By Allan Hoffman, The Star-Ledger

You don’t need a million bucks to launch a startup. What do you need? Well, along with an idea (and a lot of time, energy and enthusiasm), it helps to have a mix of relatively low-cost, easy-to-use web-based services at your disposal for everything from bookkeeping to project management. An emerging ecosystem of online tools is helping companies get off the ground by allowing them to launch a business without crushing overhead expenses or costly software to install and maintain. Of course, any business can use these services — they’re not just for Twitter wannabes — though they’re especially popular among tech-savvy companies. Quite a few of them have partnered with each other, making it easy to exchange contact data and other information between an e-mail marketing tool, say, and one for keeping track of customers.

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