Techno-News Blog

January 16, 2011

Celebrity endorsements on Twitter spark controversy

Filed under: Uncategorized — admin @ 12:20 am

by the BBC

Does it matter if celebrities plug products on Twitter? Whether it’s Peter Andre or Henry Holland they’re all at it, publicising new fragrances, coffee brands and the latest gadgets on the social networking website. Lara O’Reilly, digital news reporter from Marketing Week, says: “The issue here is transparency.”

http://www.bbc.co.uk/news/technology-12152587

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