by Brad McCarty, the Next Web
It seems that lately just about everyone is developing a Web application version of their site. Most recently, with the introduction of the Chrome Web Store, the shift toward more stylized, specialized function can only be expected to increase in frequency. But why? The jovial, yet misguided answer is that all publishers want to provide their readers with content in the best way possible. While that much might be true to an extent, the larger idea is that publishers are trying very hard to find better ways to monetize that content. In order to get you to purchase an “application” displaying the content of a website, only the very best presentation will do.
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