by Media Caster
Radio – one of the oldest media platforms – may well be one of the best platforms suited to take advantage of the new media technologies available. As the broadcast business buzzes about mobile media and cable-cutting, of course, radio is already wireless. As new technology offers geo-located and granular connections to an audience, radio has long established one of its greatest strengths as local. Even so, radio is undergoing a fundamental shift triggered by interactive and digital developments. Internet streaming and online interactivity, portable media devices, smartphones and the applications they run; real-time measurement of – and update capabilities for – local marketing and national advertising campaigns.
http://www.mediacastermagazine.com/issues/story.aspx?aid=1000394209
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