by Ultra-Marketing
The “next big thing” to hit the Internet will take just six months to capture consumer imagination. This was the prediction of Chris Maples, Commercial Director for Microsoft UK at UTalkMarketing’s Digital Brand Strategy Summit today. Using the example of Facebook versus the telephone, Maples pointed out that the adoption of new technology by consumers is accelerating all the time. “The telephone took 100 years be become an established technology. Facebook took two years. The next big thing, whatever that might be, will take six months to grow to those sorts of levels,” he said.
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