By Chris Dannen, Technology Review
A new crop of mobile software startups is changing the way enterprises choose software, at the expense of big players like Microsoft. Soon after Apple launched the iPad this spring, the TaylorMade-Adidas Golf Company bought about 80 of the tablets for its marketing and sales departments. Before long, most of those employees began using a content-sharing tool called Box.net as a way to recommend and comment on articles about leadership and personal growth, even though the IT department never sanctioned the software. Says Jim Vaughn, TaylorMade’s head of sales development: “I’m not even sure how or when Box was put into the picture.” But the software is now in use among hundreds of TaylorMade employees with tablets and smart phones.
http://www.technologyreview.com/business/26641/?p1=A5
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