by ATD
social mediaThe simple creation of content and access to platforms will not ensure success with social media for learning. You will need to spend some time getting ready, linking the tools to other learning moments, and measuring your online success. When choosing a social media tool, those that are accessible and familiar to participants should take preference. If this is not the case, you must spend more time preparing for the learning process by selecting the ideal platform. Before you ask people to use the tools, you need to be sure they are working well. For smaller initiatives, you may be inclined to just see what happens, but failure will still lead to all-around demotivation. If tools and processes are new for learners, some education on their use may be required. Be sure to mention early any tools that will be used, describing expectations and the perceived benefits of the approach. In initial communications, include links that allow direct access without learners having to search for the tool themselves.
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