By Susan Young, Technology Review
Companies market to you according to your shopping habits, your age, your salary, and your social-media activities. In the future, they may be able to advertise to you on the basis of your DNA. Do you carry the genetic variants associated with lactose intolerance? Here, Lactaid has a coupon for you. The genes for male-pattern baldness? That’s accelerated by stress, so maybe you should come in for a discounted massage Jimmy’s Spa & Bath. A Minneapolis-based startup called Miinome plans to build what it calls the first “member-controlled human genetic marketplace.” The company, which has just three full-time employees and is still hunting for financing, is notable mostly for its bold idea: to sell DNA information to marketers.
http://www.technologyreview.com/news/514396/marketing-to-the-big-data-inside-us/
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