By Samantha Whitehorne, Associations Now
The Smithsonian’s strategy is definitely something for association learning and meeting teams to have on their radars as they plan upcoming events and education offerings. First off, associations will face additional competition as more well-known institutions like the Smithsonian offer content taught by well-known experts to an audience that many associations typically engage and market to: college-educated lifelong learners. How will your organization make its offerings stand out among a new set of competitors that may have a highly recognized name and brand, and how will it keep these online learning opportunities from eroding its onsite meeting attendance?
http://associationsnow.com/2014/05/smithsonian-dives-deeper-online-learning-now-associations/
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