By ALAN FARNHAM, GOOD MORNING AMERICA
There’s a reason why nearly 10 million kids a month come to Shmoop to get help with test-prep and studying: The site is funny — funny in an adolescent way — their way. Why the yuks? Because Shmoop surveyed students and found that what they disliked most about conventional test-prep and online learning was that it’s boring. So, Shmoop adds jokes, word-play, sarcasm and whimsy. Its philosophy is best summed up by a quip from its introduction to SAT-prep: “Why learn about geometry without ninjas when you can learn about it with ninjas?” The company is on track to offer some 2,200 educational videos by year’s end on topics ranging from Victorian fiction to the periodic table of elements. Its learning guides cover math, science, social science, literature, the arts and music. It offers test prep for the ACT, the SAT, AP exams and more. The one thing tying together this multiplicity of offerings is Shmoop’s irreverent, sophomoric sensibility.
http://abcnews.go.com/Business/shmoop-humor-makes-test-prep-learning-fun/story?id=22607323
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