By David Nagel, THE Journal
A new national poll shows that the vast majority of Americans have concerns about student data privacy and the potential use of such data for commercial purposes. In a survey of 800 adults conducted by the Benenson Strategy Group for nonprofit Common Sense Media, 89 percent of respondents indicated the are “very or somewhat concerned about advertisers using kids’ personal data to market to them.” “What we are hearing from American families is that students’ personal and private information must not be used for advertising, period,” said Jim Steyer, founder and CEO of Common Sense Media. “Privacy in general is a major concern for Americans, and what we are clearly seeing from this poll is that schools should be completely off limits when it comes to collecting the personal information of students for marketing purposes.
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