By Tanya Roscorla, Center for Digital Education
While small community colleges may not have the resources that large universities do, they’re making an effort to be on social media so they can serve their students and community. Community colleges face both unique opportunities and challenges with social media, said Brian Smith, communications coordinator for Austin Community College in Texas, which enrolls more than 43,000 credit students. The college does not have the fan base of a large athletics program, which means it doesn’t have a built-in following on social media like universities do. Plus, students generally only spend two years at the college, so many don’t have as lasting of a connection with it. “With community college, you’ve got a lot of students who frankly may be ashamed of the bad rap that community colleges get, so they don’t want to associate themselves on social media with it,” Smith said.
http://www.centerdigitaled.com/news/Smaller-Community-Colleges-Make-Social-Media-a-Priority.html
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