Educational Technology

July 30, 2010

How Do You Teach Social Good? Designing for Impact: Social Media for Social Good

Filed under: Educational Technology — admin @ 12:30 am

by Jennifer Aaker, Andy Smith,

Stanford Graduate School of Business offers a class called the Power of Social Technology, the goal of which is to arm entrepreneurial business students with social media tools that create social good. The class has also spurred research on the “ripple effect”—the idea that small acts of goodness can create big change—and has welcomed speakers from Pixar, Facebook, Twitter, FourSquare, Groupon, and Google to talk about how students can harness social good in a way that goes hand-in-hand with profit-making.

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