Educational Technology

March 22, 2020

How Colleges Are Using Chatbots To Improve Student Retention

Filed under: Educational Technology — admin @ 12:30 am

Michael T. Nietzel, Forbes

Student retention remains a major challenge for American colleges and universities. Although first-to-second year college persistence of entering students has increased slightly over the last decade, results from the National Student Clearinghouse, indicate that among first-time students entering college in fall 2017, 73.8% continued their education at some U.S. institution in fall 2018 (persistence) while only 61.7% continued at the same college they entered (retention). But some institutions are now taking a different tack and are using technology to communicate with students in order to learn about personal issues that might be causing them to consider dropping out.

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