Educational Technology

July 13, 2012

Hype vs. Adoption

Filed under: Educational Technology — admin @ 12:30 am

By Steve Kolowich, Inside Higher Ed

Electronic textbooks and computing tablets have a lot of buzz, but the old bound volumes and desktop models still dominate on four-year college campuses, according to a new survey. The Apple iPad, which many pegged as the device that would finally make electronic textbooks appealing to students, is enjoying a lot of hype but less uptake, according to data collected this spring by Student Monitor, a market research firm. Sixty-six percent of respondents to the firm’s latest survey — which queried 1,200 full-time students at four-year colleges and universities — said the iPad was “in” on their campuses. But fewer than 6 percent actually own an iPad, down from 8 percent in last spring’s survey; and only 1 percent of students plan to purchase an iPad in the next year.

http://www.insidehighered.com/news/2012/07/05/survey-ipad-adoption-sluggish-e-textbooks-booming

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