Educational Technology

December 28, 2018

Why Study App Quizlet Is Moving Into The Premium Content Market

Filed under: Educational Technology — admin @ 12:30 am

Adam Rowe, Forbes

“Quizlet Premium Content is a planned, natural extension to our free study content, which will always remain, and acts as another avenue to meet our ambitious plans of ultimately serving the 1.4 billion students around the world,” he says. “Because 50 million monthly active users already engage with Quizlet for all their studying needs, it makes sense to add more materials, many of which directly align with textbooks, online courses, and standardized tests, from recognized education experts and brands.”┬áHe has a point: Distribution is everything on the internet, and Quizlet’s 50 million users signifies a large funnel that can lead to a reasonable amount of sign-ups for a paid content tier. However, the premium content’s success relies on how many students are willing to make the switch from free to paid.

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