By Tanya Roscorla, Converge
Brian Kibby, president of McGraw-Hill Higher Education as as universities seek to make textbooks more affordable for students, they’re increasingly interested in digital content and adaptive learning. He says: “I was at a mid-tier state school about 6 or 8 weeks ago speaking to the school of business. And this is a school where it’s a good school, but it is not the University of Illinois, and it was not an affluent private school. So this is a school with largely working parents in a reasonably good business school. So at that school, 70 percent of the students in the business school had an e-reading device of some kind outside of a personal computer. At that point, were the vast majority of students using e-content of some kind? No. But — I think I may be in the minority here — I believe in less than 36 months, the idea of having a print product will be far from the norm on most college campuses across the country.”
http://www.convergemag.com/curriculum/QA-McGraw-Hill-Higher-Education.html
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