by Gerry Broome, Associated Press
A message on Twitter from former North Carolina football player Marvin Austin in 2010 revealed that he was receiving impermissible benefits and was a factor in his being suspended for the season. Among the services the company and others like it provide is a computer application that searches social media sites that athletes frequent, looking for obscenities, offensive commentary or words like “free,” which could indicate that a player has accepted a gift in violation of N.C.A.A. rules. “Every school, we work to customize their keyword list,” said Sam Carnahan, the chief executive of Varsity Monitor, which has offices in Seattle and New York and also provides educational programs to universities. “We look for things that could damage the school’s brand and anything related to their eligibility.”
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