by Ashley A. Smith, Inside Higher Ed
Bright Horizons Family Solutions announced last month that the company is launching a tuition assistance program for all full-time employees who want to pursue an associate or bachelor’s degree in early-childhood education. The program will also cover fees and textbooks. “We really see this as an investment in our people,” Bright Horizons chief executive officer Stephen Kramer said. “Our view is that we’re going to be driving higher quality to our programs.” The move by Bright Horizons follows the steps taken by other companies, such as Walmart, Starbucks, McDonald’s and Fiat Chrysler, to offer employees free or low-cost tuition to help improve their skills and knowledge base, while also reducing turnover and fostering company loyalty. It’s also an opportunity for employees to increase their wages.
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