by Matthew Lynch, Tech Edvocate
The top three tech companies, Amazon, Apple, and Alphabet (the parent company of Google) have been battling for first position as the most valuable tech provider in education. In the first quarter of 2018, Amazon surpassed Alphabet/Google sales and came in at second place, just behind Apple. Amazon, under the direction of Jeff Bezos, isn’t stopping there. Amazon’s digital advertising alone has seen a 2.7% growth rate, which is nearly five times what it was the prior year. Amazon has proven itself to be a heavyweight when it comes to fighting for prominence in technology, but can Amazon overtake Google in the education market? Edtech companies know they can rake in large amounts of revenue if they can corner the education market by providing hardware, applications, and cloud storage.
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