by Juan Carlos Perez, CIO
With the explosion of content posted in social media sites and services by individuals, businesses have to gather, analyze and act upon a massive amount of unstructured and public data about their companies, brands, products and industries. Doing this effectively requires new technology tools, organizational techniques and analysis skills at multiple corporate levels, beyond the traditional data analysts, and business intelligence and data mining software. “Social data is so ubiquitous that everyone in the organization needs to be able to ‘speak data’ in some way or another,” Etlinger said in a phone interview. “This is one of the biggest issues for companies today.”
http://www.cio.com/article/691858/Web_2.0_Summit_to_Focus_on_Value_Pitfalls_of_Online_Data
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