Educational Technology

September 22, 2011

Web Semantics: machine-generated journalism

Filed under: Educational Technology — admin @ 12:39 am

By Bruce Sterling, Wired

“Last fall, the Big Ten Network began using Narrative Science for updates of football and basketball games. Those reports helped drive a surge in referrals to the Web site from Google’s search algorithm, which highly ranks new content on popular subjects, Mr. Calderon says. The network’s Web traffic for football games last season was 40 percent higher than in 2009. “Hanley Wood, a trade publisher for the construction industry, began using the program in August to provide monthly reports on more than 350 local housing markets, posted on its site, The company had long collected the data, but hiring people to write trend articles would have been too costly, says Andrew Reid, president of Hanley Wood’s digital media and market intelligence unit. “Mr. Reid says Hanley Wood worked with Narrative Science for months to fine-tune the software for construction. A former executive at Thomson Reuters, he says he was struck by the high quality of the articles.

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