by Sri Ravipati, Campus Technology
The University of Oregon School of Journalism and Communication (UO SOJC) last year founded its Insights and Analytics Lab, providing undergraduate students access to real-world big data to help them gain in-demand analytics skills for their future careers in media. Many businesses expect to add more jobs that require data analysis skills in the next five years, according a national survey from the American Statistical Association. UO SOJC partnered with analytics companies Alteryx, comScore and Shareablee to open up more workforce opportunities for students, says Heather Shoenberger, an assistant professor who founded, directs and teaches “Brand Insights with Data” at the Insights and Analytics Lab.
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