by Knowledge @ Wharton
For today’s social and video networks, the human network — you and me — is changing the entire business models of publishers, TV and radio broadcasters and even cable TV companies as well as content providers in entertainment, news and sports. The real question, then, is not whether broadcasters, advertisers and content providers will be disrupted by the power of us and what we produce and distribute — but how quickly? Today, we hold a lot more power as broadcasters using digital outlets like Facebook Live, Twitter, Instagram and Snapchat. And for good reason. The old definition of broadcast and entertainment was simplistic: Content mainly came from the establishment and sent in one direction, to us. But that reality is changing as the media and entertainment and industries are being turned upside down and outside in.
http://knowledge.wharton.upenn.edu/article/platforms-will-disrupt-future-media-entertainment/
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