Educational Technology

March 18, 2011

The New Digital Tribalism

Filed under: Educational Technology — admin @ 12:35 am

BY David Zax, Fast Company

Avatars, they’re just like us! Or should be for maximum effectiveness, according to recent studies. Right or wrong, race, gender, and attractiveness matter in virtual incarnations. But virtual assistants are actually important. As online learning becomes more prevalent, “helpers” in the form of avatars play a key role in instruction. A new study, forthcoming in Computers in Human Behavior, starts there and goes beyond the mere relevance of digital buddies to reveal a few things about personality, gender, and race in the virtual realm. As it turns out, people prefer avatars that are similar to them.

http://www.fastcompany.com/1734686/the-new-digital-tribalism

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